Individualized Marketing for Authors and Writing Industry Professionals with Margo L. Dill
CLASS DATES: This class is currently closed.
DURATION: 5 weeks
COURSE DESCRIPTION: Marketing is an integral part of success as an author and/or as a writing industry services professional, such as an editor, writing workshop leader, or book cover designer. But how do you know where to spend your money or your time to promote your services or books? Especially in today’s ever-changing publishing and social marketing world?
The key is that there is NOT one-size-fits-all marketing. The answer depends on your genre, audience, budget, time, publisher, service, competition, and more. There are some proven marketing strategies that work across the board for all authors, such as: write an excellent book series, create a fan base of readers and communicate with them, and get book reviews and the word out to new readers. But how do you do this? Writing professionals often use word of mouth advertising and business cards and meet and greets to get new clients, but how do you get started and grow?
This class helps you build an individual strategy for what you have to market. Through Margo’s own experience as an author and an owner of an editing business, as well as social marketing for WOW! and her day job at an agricultural publishing company and with the help of some of her author and writing professional friends, you will start creating a marketing plan by examining key components—such as your audience, budget, tried and true methods, time management, and more. There’s no point in spending all your time on Twitter and Facebook, if your audience reads a book because it was advertised in a book newsletter. Figure this out now!
I see some awesome paths to self-promotion I didn’t have before [taking Margo’s class]. ~ Brandi G., Advanced Social Networking student
Margo is a terrific instructor. The best thing about her is her non-intimidating style. It’s okay to not have all the answers when you start! ~ Fran Trelease
Margo is the Queen of Social Networking! As WOW! Women On Writing’s social networking manager, Margo implements and oversees our Twitter, Facebook, Pinterest, and Instagram accounts. She creates and organizes unique promotions and contests to build a following of loyal fans, and keeps them up to date with the latest developments from WOW!. Since she started promoting WOW! on social networks this past year, I’ve seen a tremendous rise in traffic to our site and a greater response to our promotions. She also created a multi-user system, so that our team members can post updates as well, which eliminates any confusion and harmonizes all of our sub-accounts. Most importantly, Margo has the finesse, knowledge, and creativity it takes to keep our fans interested and eager to participate. If you want to learn how to use social networks effectively, I highly recommend Margo as an instructor. ~ Angela Mackintosh, publisher, WOW! Women On Writing
I certainly recommend this class to anyone who wants to learn about social networking. I thought the format where we could all ask questions and learn from each other was very good. ~June Sengpiehl, Social Networking student
Before taking Margo’s class, my blog was unfocused, sporadic, and inconsistent. Through the class, I not only found my focus and got on a consistent blogging schedule, I also gained the confidence to make changes as needed to meet the needs of my readers. The coolest thing for me was learning all of the neat “tricks” like the “share this” button, the counter, how to add subscribers and find out their identities, and ways to get statistics about the blog. Learning to monetize, it was an unexpected bonus. The class was not only informative, it was fun. Margo was a great teacher. She was accessible, approachable, and offered lots of good feedback. ~ Kay Elam, student from Margo’s blogging course
Your course was one of the best online courses I have ever taken. The syllabus was well-organized, and your knowledge of the subject matter impressive. Your responses to questions were thorough and prompt. I would recommend your course to others without hesitation. Great job! ~ Mary Dunn
I have two great new ideas for setting up new blogs. I attribute a lot of this to the fact that this class got my mind working again and made me more excited about the potential of blogging. ~ Leann, student from Margo’s blogging course
Margo is a true professional with a great eye for detail. Her editing suggestions were key to improving my writing. ~ Nancy Nigh, writer and marketing director
WEEKS AT A GLANCE:
Each week, students will view a pre-recorded webinar, and students can view it at their convenience during the week—there is no set class time! New material will be available each Wednesday. During this webinar, Margo will deliver content, which will help students create part of their marketing plan for that week. Besides presenting information herself, Margo will also interview authors and industry professionals in the trenches, who will share with students inside information on marketing and what has worked and not worked for them. Students will also receive recommended readings and a written assignment for the week. Margo will read and evaluate each assignment and be available to answer questions on a private discussion page or via email. Students will be able to share ideas with each other.
Week One: Starting at the Beginning
Interview with Sarah Whitney, writer and marketing specialist: Who is your audience? Where do they hang out? Where do they find books to read? What format do they read? What are your competitors doing that works? What is your budget?
Assignment: Your assignment will be to answer these questions and start your marketing plan, once you have viewed the webinar. (You will be provided a Microsoft Word document as a template for your marketing plan or you can create your own.)
Week Two: Methods that Work
Interview with Author Camille Faye, Voodoo Butterfly. This week will focus on tried and true methods that work to sell books, everything from being featured in BookBub newsletter to using your website as a hub for readers. Camille is in the middle of writing and marketing a 5-book paranormal series, so she has a lot to share.
Assignment: Your assignment will be to put at least two methods that Camille talked about into your marketing plan IF you think your readers would respond to them AND if they fit in your budget. You are encouraged to put as many methods as will work for your book or services into your plan, but you need to add at least two.
Week Three: Blogs, Tours, Reader Fan Base, Media Kits
Interview with Author Tricia L. Sanders, Murder is a Dirty Business. This week will focus on blog tours and building a reader fan base from scratch as well as creating a media kit, like Tricia did. Her marketing efforts around her cozy mystery series will be discussed.
Assignment: Your assignment will be to put at least two methods that Tricia talked about into your marketing plan IF you think your readers would respond to them AND if they fit in your budget. You are encouraged to put as many methods as will work for your book or services into your plan, but you need to add at least two.
Week Four: Newsletter Lists, Contests, Challenges, and More
Interview with Angela Mackintosh, Editor-in-Chief and Founder of WOW! Women On Writing. This will be a week not to miss! Angela has run a successful ezine for writers for years, and she will share some of her secrets and tips for the newsletter lists and direct emails she sends and how she runs a contest (which publicizes WOW!) as well as anything else she finds useful to you. Angela is extremely generous with information and always encouraging!
Assignment: Your assignment will be to put at least two methods that Angela talked about into your marketing plan IF you think your readers would respond to them AND if they fit in your budget. You are encouraged to put as many methods as will work for your book or services into your plan, but you need to add at least two.
Week Five: Putting it All Together and Sharing What You’ve Learned
This week, students will share parts of their marketing plans with other students. Details on how the sharing will take place will follow, depending on students’ schedules and time zones. There will be one more webinar to watch also, which will be tips from Margo, covering what students need to know based on their books or services (Individualization is key in this class because all marketing strategies do not work for all authors or writing professionals!). Also, tips will be provided to remember marketing plans are not set in stone—they should be always evolving.
Materials needed: Access to a computer with Internet, Microsoft Word, something to market or a work-in-progress you will need to market in the future.
ABOUT THE INSTRUCTOR: Margo L. Dill is the social marketing manager for WOW!, where she also blogs on The Muffin. She has experience marketing her own works—Caught Between Two Curses, a YA light paranormal romance novel involving the Curse of the Billy Goat on the Chicago Cubs; Maggie Mae, Detective Extraordinaire: The Case of the Missing Cookies (picture book); and Finding My Place: One Girl's Strength at Vicksburg, a historical fiction, middle-grade novel. She also runs and markets her own business, Editor 911. Her day job is as an editor and client services manager with Farm Journal Media, where she also dabbles in marketing and business strategy. Margo loves presenting workshops to writing groups and school groups. You can find out more about her on www.margoldill.com or www.editor-911.com. When she is not writing or editing, Margo loves to spend time with her daughter and crazy Boxer dog, Chester. She lives in St. Louis, Missouri; and if she could eat out every day, she would!
COST: $155, which includes 5 webinars, at least 4 with guests; weekly feedback on your marketing plans; and a platform for group discussion and Q & A with Margo.
BUY NOW: Individualized Marketing for Authors and Writing Industry Professionals with Margo L. Dill (5 weeks, starting 9/26/2018) Limit: 10 students. Early registration is recommended.
This class is now closed. Please check out our current schedule here.
Notes: Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor. Just before class begins, she will e-mail you with instructions on how to get started.
Questions? Email Marcia & Angela at:
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