BRANDING FOR WRITERS AND AUTHORS: Learn How to Create a Consistent and Powerful Brand for Your Writing and/or Author Career by M. Shannon Hernandez
START DATE: This class is currently closed.
DURATION: 4 weeks
COURSE DESCRIPTION: Whether you are a freelance writer, author, or both, it is imperative that you have a strong brand identity so that others know who you are, what you stand for, and the kind of work you want to be known for. Have you been struggling with how to brand yourself as an author and/or writer? It’s a common struggle, but one that once you master, will make your writing career so much stronger, consistent, and noticeable.
This four-week course provides an in-depth look at how to brand yourself as an author or writer. The classes are interactive in format, allowing students to participate with both fellow students and the instructor, on a weekly basis. All materials submitted are reviewed and thoughtful, specific feedback will be provided to each student.
Brand yourself as a writer and/or author and watch your success soar!
This tele-class starts on Monday, September 14, 2015.
This course meets for one hour each week, for 4 weeks (Monday, Sept. 14, 21, 8, and October 5).
All classes are held from 1-2pm ET, via a conference phone line. (International callers may dial in via Skype or phone.) If you are a learner who prefers to learn at your own pace, you can access the recording at anytime—no need to call in at designated times.
Format
This course is offered via live tele-class. All tele-classes are interactive and combine teaching with student discussion and Q&A.
Tele-classes are live workshops given over the phone, where you can interact with the instructor and the other students. Tele-classes make learning from your home or office convenient.
The tele-classes will be recorded, so if you miss a session, you will be able to download the audio recording of the class and listen to it when you have the time. Class recordings are made available within 48 hours of the class date.
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I first contacted Shannon for help with updating my bio. I needed a bio that suited my current life, as I was transitioning to entrepreneurship from a completely different career field. Because I was in the beginning stages of building my business, I learned about the Unleash Your Brand program, and decided to join. I’m so happy I did! I was ready to build a business, but learned that what I really needed to build was a brand identity first. Shannon’s excitement, commitment to the process, and her structured, but down-to-earth approach provided a safe and laser-focused program. As a result, I noticed a clearer vision of my brand, and as my vision became clearer, it became easier to make decisions while upholding the integrity of my brand. She is a master at honing in on the appropriate language and content necessary to take your ideas and verbalize them, organize them, and REALLY Unleash Your Brand. ~ Noreen Wall
Shannon was very valuable in providing me clarity in my branding and website copy! Because I was too close to the subject matter (myself!), it was imperative that I reached out and got the help of a professional copywriter with strong marketing skills for a new perspective. Shannon is a superb sounding board, as well as someone who can fulfill copywriting needs with her solid skills in branding and infectious enthusiasm! ~ Bonnie McDermid, Editor & Publications Manager, Wordsmith Inkl
I recently took an online class called Copywriting with Heart with Shannon. I was looking for an alternative way to use my writing and perhaps start a new career. During the course, Shannon was very detailed, and I most appreciated how much of herself and her career tips she was willing to share. In this five-week course, I created my own website, blog, Facebook, and Twitter accounts—and my goal is to generate some business creating course content for others that is heartfelt and meaningful. Shannon is so charming and genuine, and her classes are informative and well-thought out. ~ Jeanne Golden-Burke
During the online course I took with Shannon, it was apparent how much enthusiasm she brings to her classes—it is infectious! She provides thoughtful and detailed feedback on the coursework, and also gives her students a mass of resources to be successful in their own writing careers. I now have a much clearer picture of what a career in copywriting looks like. If you are looking for a great course with a fun and knowledgeable instructor, take one of Shannon’s courses. The live calls are invaluable as a student! ~ Becky Chapple
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WEEKS AT A GLANCE:
Week One: Defining Your Brand. We will discuss the various ways to think about your overall brand and brainstorm the tone and level of authenticity you want your brand to capture.
Assignment: Students will draft a brand profile and submit for instructor feedback.
Week Two: Branding Your Website. We will talk about how to create branded copy and content for your author/writer needs.
Assignment: Students will lay out a preliminary website content plan (or revise an existing plan) that fits their brand personality and submit for instructor review and feedback.
Week Three: Creating a Consistent Brand Across all Social Media Channels. We will discuss the importance of brand consistency across all social media channels you will be using.
Assignment: Students will write/rewrite their social media profiles reflecting a consistent brand across all platforms.
Week Four: How to Promote Your Brand Authentically. We will discuss various ways to promote your brand in an authentic and consistent way.
Assignment: Students will write several social media posts for various platforms and submit for instructor review and feedback.
Materials needed: All written materials and resources are provided by the instructor.
ABOUT THE INSTRUCTOR: M. Shannon Hernandez is the founder of The Writing Whisperer, and her mission is to help heart-centered entrepreneurs and heart-centered authors find their brand voices, share their unique stories, gain more visibility, establish themselves as experts, and create authentic marketing messages, all through the use of smart content strategy and engaging copywriting. The Writing Whisperer was named one of Top 100 Websites for Writers by The Write Life in both 2014 and 2015. As a content strategist and copywriter, Shannon continues to educate and inspire others through her blog, guest blogs, and podcast appearances. In addition to business writing, Shannon writes passionately about heart-centered education reform, and is a regular contributor to the The Huffington Post. Shannon’s memoir, Breaking the Silence, chronicles her exit out of public education, after 15 years, and provides readers an intimate view of her journey to business ownership, finding happiness, and reinvention.
COST: $159, which includes four 60-minute conference calls, virtual one-on-one communication with your instructor, and feedback on assignments.
BUY NOW: Branding for Writers and Authors, by M. Shannon Hernandez (4 weeks, starting 9/14/2015) Limit: 15 students. Early registration is recommended.
This class is now closed. Please check here for our current schedule.
For Class Session Starting 9/14/2015
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Notes: Upon successful completion of payment, your name, email address, and contact info will be submitted to your instructor. She will contact you via email with detailed instructions and assignments.
Questions? Email Marcia & Angela at:
classroom[at]wow-womenonwriting[dot]com
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